So after seeing how competitive the Radeon HD 4870 was, I bet it was getting awfully difficult for NVIDIA to price their new video cards at $649.99 USD and $399.99 USD respectively. NVIDIA’s only course of action was a hefty price cut. NVIDIA cut the Geforce GTX 280’s price down to $499.99 USD and the 260’s price to around $329.99 USD.
In other news, Intel is apparently planning to cut prices on its processors as well. The details of the cuts are non-existent, but it’s something to keep in mind if you’re shopping for a new PC in the near future.