That’s what the marketing guys at SCEA want to do with LittleBigPlanet’s cover boy. This bodes well for LBP as Sony themselves are quite confident with the upcoming PS3 title.
Usually characters are promoted to mascot status after a game’s success like with the Master Chief and Xbox or Mario and Nintendo, not before a highly experimental game even reaches public beta. By October of this year, we’ll see if SackBoy can live up to this upcoming role.
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