According to Aaron Greenberg (and this Reuters article), Microsoft’s bundle of joy has sold 28 million units worldwide at the end of 2008 — that’s 8 million more than the Sony PS3 and an unknown amount of millions below Nintendo Wii. The product management director was also quick to tout that 2008 was the Xbox 360’s biggest year despite the slumping economy.
Their “secret” to success was excellent pricing and adding value. I’m sure you’ve all seen those Kung-Fu Panda and Lego Indiana Jones holiday packs; they scream “value” in the eyes of price conscious consumers. And at a price of $299.99 and $199.99 for the Pro and Arcade pack respectively, it would be surprising not to see success.
Way to go Microsoft. You know how to get it done.