Just watch this.
What an unorthodox pairing. RAGE and Blake Griffin? A first person shooter and a basketball player? There’s enough craziness here to start a meme which they’re clearly striving for.
But I do wonder who approached who with this advertisement idea. Was it Blake Griffin who was genuinely a video game and id Software fan? Was it Bethesda and id Software who approached Blake Griffin after becoming super popular?
I’m looking forward to seeing this pan out.