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PS Vita Ads – N.A vs Europe

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North American


The North American one shows a glimpse of some game, but it insinuates that “3G Gaming” will be the kind of multiplayer game we can find on the consoles.

The European ad doesn’t show any gameplay and if it wasn’t the PlayStation Vita’s launch window, it could have been taken as an ad for the PlayStation brand in general.

I believe both ads fail to promote the Vita properly. In fact, Apple has done a better job promoting their iOS devices for games:

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