A co-worker asked me about cheap Wii games the other day. I told them that most games should be really cheap soon with the introduction of the Wii U. His response?
“What’s a Wii U?”
I then proceeded to tell him it was Nintendo’s upcoming console. I then realized Nintendo didn’t roll out any ads yet and was wondering when they were going to do so.
Apparently the day is now:
A family oriented ad? it doesn’t even emphasize the fact that it’s a new console and not just a Wii accessory. They did show the console itself at the end but not everyone will realize that it’s actually new hardware.
The new controller is the key differentiator but I hope their next ads showcase more of the console’s high definition capabilities as well. I also hope the upcoming ads show the controller in a more flattering light. It really does look like a kid’s toy with that huge bezel.