If you want the sales, you win the one price/performance ratio war. If you want to win the price/performance war, you put out a blazing fast product at a substantially lower price point.
AMD’s candidate is the Radeon R9 290X. It’s the fastest video card in their lineup and one of two that is not a rebadge. At $549.99 MSRP it is an absolute steal compared to the Geforce Titan which is competitive with. If NVIDIA doesn’t answer back with a few price cuts, AMD will be selling gangbusters.
Unfortunately the new video card isn’t without compromises. Compared to the Geforce Titan, it runs a little hotter (upwards to 95 C), it runs a tad louder and it also drains more power. If those issues are holding you back from purchasing one, that’s alright. Even though it is flawed, the fact that AMD was able to mount pressure against NVIDIA is welcomed.
Now if only they could do the same thing on the processor front.