When I think of Gears of War and its franchise as a whole, I automatically associate it with that Mad World trailer. It’s one of the most memorable trailers of the generation and it doesn’t represent the game whatsoever. Many trailers — correction many mainstream trailers — do not represent their respective games. They’re made to be memorable and that’s all there is to it.
They’re not playing fair? Was the Halo 3 trailer playing fair with its gritty depiction of war against an unrelenting alien species? I don’t know about you, but Halo 3 was nothing like that diorama. And what about this Halo Wars trailer? Could you tell it was an RTS?
If they succeed in grabbing your attention and invoking any type of emotion, the marketing department did their job. And they were damn good at it as well.